As one of top branding agencies in UAE, at Digiant Media, we want to emphasize on branding, in particular brand identity, so that our clients and their staff can have better understanding on the importance of customers’ perception of their companies. With years of experience behind us, every day we create professional assets that bring your brand identity to life.
Before we shed light on brand identity, here is how our team at Digiant Media defines it. Brand Identity is the set of components that a business creates to convey their brand to the world. The set includes your logo, name, tone, tagline, website, visuals, ad campaigns and so on, that create an appeal and connect product recognition.
Brand identity is vital and first step to your brand strategy. The assets attached to brand identity need to be planned, executed and nurtured professionally and consistently. Doing business in UAE, you would need a professional branding agency to tell your stories effectively. That is where we come in – our team has the expertise and skills you need.
The following are some of key points for your brand:
A unique brand logo with rationale
Choose your Branding agency in UAE that puts a lot of efforts in research and design for logos that communicates with audience. It inspires feelings and emotions while conveying your brand values. The unique logo artwork created by them should carry premises behind it.
Brand colour and personality
Choose your brand colour carefully, as your audience can easily recognize it and differentiate from your competitors’ products. In addition, the colours and tones should embody who you are as a company. They are part of your brand personality and values. Irrespective of marketing channels and mediums, be it online or traditional ones, have a strong and coherent brand personality.
Comprehensive brand guidelines
Create your own brand guidelines, which can represent your company and help your employees understand the brand as well externally for the customers.
Consistency is key
Whether it is the colour palette, design, content, online presence and so on, the more consistent you are with your brand identity, the more audience will begin to recognize you. In turn, this will make your brand iconic and increase customer loyalty.
At Digiant Media, we would love to create your brand identity that tells your stories unique and compelling way. Contact us today for a free, no obligation branding consultation. We are based in cosmopolitan city of Dubai in UAE.
Digiant Media 